Social Media Tool Review: Post Planner

One of the biggest challenges for marketers and business owners is figuring out what to post. An important step that I use with my clients is bulk content creation, so I am always interested in trying tools to make that easier. Recently I had the opportunity to start using Post Planner - here are my thoughts. 

​Full disclosure: I was given a free Post Planner account in connection with other social media writing, and am a registered affiliate for Post Planner. My commitment is to always give you my honest opinion so you can make your own decision about what is best for you!

Now that is out of the way, let's dive in. 
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What Is Post Planner? 

On the most basic level, Post Planner is a social media scheduling tool. Similar in ways to other tools like Buffer and MeetEdgar. Depending on your plan size you can connect multiple social media accounts, schedule and create content, and monitor results. So far pretty standard. You can also create your own custom RSS feeds like you can in Buffer or a tool like Feedly. There are a few features that make Post Planner worth checking out though, even if you use another tool already. 
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How Is Post Planner Different? 

The biggest feature that Post Planner has is that it does not simply schedule content that you think of out of your head, it suggests content for you based on a wide variety of criteria. It pulls popular content from around the web and rates it if you want to share links or viral images. Want to post text status updates instead? You can choose from a large library of already created posts and then customize them. 

If you struggle with creating content day in and day out, this feature alone will make Post Planner pay for itself. I was really impressed with the breadth of content available. (And that is saying something!) 

Another thing I like is that you can decide what types of content gets sent out when in your schedule. While not quite as advanced as the Meet Edgar tool, you can at least plan when you want links, text updates, or pictures being published. 

I also have to add that their support team has been amazing. While it is possible I get preferential treatment, I doubt it because I go through the built in help tab when I have questions. Response time is fast and personal. 

Other features I love (though it took me a little playing with it to find them) are the ability to schedule recurring posts, and the Canva integration. 
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What It Doesn't Have

Overall, Post Planner is a unique tool that adds some things to the landscape of content creation and scheduling. 

However, I wouldn't recommend it as a stand-alone social media tool. You will still need tracking and analytics from something like Buffer (or a more robust tool like Agorapulse). It does not provide any monitoring options (again, loving Agorapulse for that, review coming soon). The one thing that was most notable in my workflow though was the lack of a browser extension. While Post Planner is create for suggesting content, if I happen across it on the web I have to manually add it if I want to use Post Planner for scheduling.
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What Do You Think? 

Post Planner is a great addition to my social media arsenal, when I make the time to go in and browse the library for content. Like any other tool, you will only get out of it what you put into it. 
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If you have trouble being creative and coming up with content, then definitely give Post Planner a try. It's price point is very accessible even for a small business with only a couple social media accounts. An important note is that it only connects with Facebook and Twitter right now. That is fine for many businesses, but if you want to schedule to Pinterest, Instagram, Google+, or LinkedIn you will need another tool. 

Have you used Post Planner? Are there other social media tools that I should be reviewing? I would love to hear about your experiences.