Writing Portfolio

My Stats This Week


One way I continue to improve my craft is by tracking my efforts and results. I love getting my Grammarly stats each week to see how much I have been writing, and the breadth of my writing as shown by my number of unique words.
​Here are this weeks stats!

Social Media/Marketing Portfolio

Email Marketing Campaign Case Study​
My client wanted to deal with possible objections from prospective customers in order to improve conversion rate. This was for a service company providing services to families with infants and toddlers. 

I worked with my client to design a series of follow up emails to potential customers. These emails got a 67% open rate, which was 18% better than their previous email open rates, and 34% better than industry average. 
Twitter Campaign for Event
I crafted a sponsorship strategy and hashtag campaign for a small 3-day tech conference. There were about 250 total attendees for the event. We were able to get high enough participation in our Tweet campaign to reach over 249,000 accounts and to trend locally on Twitter during the conference.
This campaign of food allergy facts was a big hit with the client's audience! It got good engagement as well building total audience reach on Instagram and Facebook. 
The client provided the book cover images and asked for social media treatments to highlight specific features, and utilizing their existing brand guidelines. These graphics improved reach and engagement compared to the previous graphics. 

Graphic Design/Print Portfolio


This annual report was based on a branding guide that I also created for this non-profit client. The content was provided by the content, and I edited, formatted, and designed the report. This was used as the primary report for a $50,000 grant. 
This flyer was created for legislative outreach at an event connecting conservation districts with state law makers. 

This yard sign design was part of a total print campaign for a local politician that included creation of a brand guide, postcards, flyers, and scripting for radio ads. 

This comparison graphic was created to go along with a blog post about Facebook Rooms when they were a new feature. 

Are you ready to work together? 

Are you struggling to come up with regular content for your social media profiles or website? Do you have trouble thinking of unique ideas? Or maybe you have lots of ideas but no time to keep up with creation.  Often business owners end up spending dozens of hours each month trying to create content, develop creative marketing campaigns, or work with staff on strategy - only to not get the results they were hoping for! 

What would you be able to do with your business if you got that time back? 

You are ready for strategic marketing implementation and content development if: 
  • You have a marketing budget of $2,000 or more per month
  • You are clear on your audience, goals, and strategy
  • You want to grow your business and revenue!
Not there yet? Work with me to develop your Strategic Marketing Plan and save yourself time and money with hit or miss guesses in your business. I have worked with hundreds of clients using proven methods and would love to make you the next success story!