So what is so great about MySpace now?
First, a little bit of background. The MySpace that most people think of was defunct by 2011. No one was using it and a bunch of money was being spent on staff without revenue coming in the way it was expected when Rupert Murdoch bought the site for $580 million in 2005.
In 2011 is when Justin Timberlake (and a few other investors) purchased the brand for $35 million. Now, this might seem crazy until you think about what MySpace was all about in the beginning and what Justin Timberlake primarily does for a living - music.
MySpace was officially relaunched by Timberlake in June 2013, in the process getting rid of the old site completely. And it is a beautiful thing.
As a competitor to Facebook, MySpace clearly lost. But it is not a competitor to Facebook any more. In fact, you can use your Facebook (or Twitter) credentials to log in if you want.
In the new re-imagined world of MySpace Justin Timberlake created a competitor to Pandora or Spotify, and in my opinion a real competitor. I had used the paid version of Pandora for a couple years at this point. But MySpace is just better in my opinion. Here is why:
So yeah, basically if you like listening to music suck it up, get over the eye rolls you will get, and check out MySpace. Seriously. And yes, you will have interesting conversations with your friends like this one I had on Google+ (read the comments, you will laugh):
And yes, I did just reference Google+ as well, but that is a subject for another post.
What this has to do with social media overall
Okay, so you are not a musician. Other than listening to great music, what does MySpace have to do with you, right?
Well, it has a lot to do with you if you want to use social media effectively. Let's go over a few of the finer points:
So what do you think? Are you going to give MySpace another chance? How will this make you look at your business and social media strategy differently? I would love to hear about it!